MODE & LUXE / FASHION & LUXURY : ECONOMY, CREATION AND MARKETING
French & English
The French Institut of Fasion (IFM) introduces recent and decisive developments in the world of fashion and luxury. The societal issues and the economic strategies of these sectors never cease to foreshadow the changes of all the creative industries as well as those of our consumer economy.
Written by the entire faculty of the IFM, this book is organized around several axes: creation and marketing, brand and image, the internationalization of the markets and the big industrial mutations, communication and new technologies, distribution and point-of-sale life, culture and consumerism. Beyond an inventory of fixtures and the panorama of the forces involved, this book outlines the immediate future of fashion and luxury.