150 ANS DE PUBLICITÉ

150 ANS DE PUBLICITÉ
150 ANS DE PUBLICITÉ
French version
 
€26

Characteristics

French
Author: Réjane Bargiel

Number of pages
114
Number of illustrations
225
Dimensions
23 x 27 cm
Publisher
Éditions Les Arts Décoratifs
Categories
Bookshop, Graphic design and ads, MAD's publications

Description

This book traces the history of advertising in France, from 1850 to the present day, in all its forms: posters, sound advertisements, television spots, packaging ...
The first part, chronological, deals with themes as diverse as the first posters, liberalization of the press, show posters, propaganda or brand culture.
A second part, thematic, opens the reflection to other disciplines through semiological, sociological and art history approaches.
Summary of four exhibitions presented at the Museum of Advertising, this book is a witness to the richness of its collections.