150 ANS DE PUBLICITÉ
Author: Réjane Bargiel
This book traces the history of advertising in France, from 1850 to the present day, in all its forms: posters, sound advertisements, television spots, packaging ...
The first part, chronological, deals with themes as diverse as the first posters, liberalization of the press, show posters, propaganda or brand culture.
A second part, thematic, opens the reflection to other disciplines through semiological, sociological and art history approaches.
Summary of four exhibitions presented at the Museum of Advertising, this book is a witness to the richness of its collections.