BETES DE PUB
Authors: François Bertin et Claude Weill
The great bestiary of advertising! A magnificent collection of advertisements, posters, cartons, and objects of all kinds for all the whiz at advertising.
Advertising has always loved animals. Bear, zebra, cat, cow or elephant, the stars of the zoo have been used abundantly by major brands. The Laughing Cow, the Singing Pie, the little Cinzano Zebra, the Elephant Tea or the Dubonnet Cat are among the must-haves of the advertisement.
- The book is organized in several chapters: wild animals, circus animals, domestic animals, extraordinary animals, ...
- Technical sheets present "the stars", with their story, their creation: The Laughing Cow, the Caisse d'Epargne's Squirrel, the lion of the Black Lion shoe, the Elephant "The Nile" ...
- Hundreds of publicity items (posters, enamelled signs, cartons, press clippings) selected from private collectors and major national museums (Louvre Museum ...).